Local SEO for cleaning and pest control companies in Dublin

Two trades side by side

Search term	Searches a month	Difficulty	Cost per click
pest control dublin	1,000	61	$2.50
cleaning services dublin	700	52	$2.00

Pest control: urgent, and often commercial

A pest control search is usually a problem that started today, which puts it in the same behavioural class as a lockout: fast contact, visible availability, proximity. The complication is that a large share of the money is commercial rather than domestic, and a restaurant or a landlord searches differently from a householder. A business chasing commercial contracts needs pages that say so, because the profile alone will not distinguish them.

Difficulty of 61 is high. This is not a trade where a new site appears in the map in a month.

Cleaning: recurring, and won on specifics

Cleaning services dublin is softer at 52 but more diffuse, because the term covers domestic cleaning, office cleaning, end-of-tenancy and carpet cleaning, and those buyers have almost nothing in common. The head term is therefore worth less than it looks, and the work is mostly in the specific pages beneath it.

The commercial half of cleaning is a recurring-contract business, which changes the economics. One office contract is worth many domestic jobs, so a $2.00 click is cheap if the pages are aimed at the right buyer.

What both need

Service pages that match the actual jobs rather than one page listing everything. An honest service area, since both trades travel and neither travels everywhere. Reviews that describe the type of work, because a review from an office manager persuades a different reader than one from a householder. And, for the commercial side of either trade, a real page about insurance, certification and the size of jobs handled, which is the information a commercial buyer is actually hunting for and rarely finds.

What the click costs say

Both sit in the middle of the table: dearer than gyms and barbers, far cheaper than roofing. Paid search is viable in both, and in neither is it so expensive that the unpaid route is the only sensible option.